The F8TH Story

Where It Started (2018)

In 2018, I went live on Facebook to celebrate two years as a full-time creative entrepreneur. I'm a preacher and a designer, and that live session was my way of sharing what I'd learned about overcoming fear, finding your voice, and shifting your perspective when life gets hard.

Out of that moment, F8TH was born.

The name itself is intentional. F8TH isn't just a play on spelling—the 8 represents two things:

Infinity (∞) – Faith isn't a one-time decision. It's continuous. It's choosing to show up again after you've failed. Again after you've lost yourself. Again when the path isn't clear.

New beginnings – Every time you put on F8TH, it's a reminder: you're not stuck in who you used to be. You're becoming who you're called to be.

I started simple: a shirt that said "Have F8TH Period." The response was immediate. People connected with it. They wore those pieces like reminders—anchors when things got uncertain.

But in 2020, life happened. The pandemic hit. Priorities shifted. I paused the brand to focus on other projects, thinking I'd come back to it when the time was right.

The time didn't come. Not for years.

What Happened in the Gap (2020–2024)

I lost myself.

Not all at once. Slowly. The way faith weakens when you stop tending to it. The way identity fades when you're too busy surviving to remember who you are.

I kept building other things, kept moving forward, but something was missing. And the whole time, people who'd bought F8TH back in 2018 kept reaching out. Asking when it was coming back. Telling me they still wore their shirts.

They remembered, even when I was forgetting.

The Decision to Relaunch (2024–2025)

I could've relaunched last year. I almost did.

But then the manufacturer I'd partnered with took my money and disappeared. No products. No refund. Just gone.

I had a choice: give up, or get serious.

I could've found some blanks, slapped the design on with a heat transfer, and called it a comeback. A lot of brands do that. It would've been faster. Cheaper. Easier.

But that's not F8TH.

F8TH was born out of a moment where I chose not to take the shortcut. It couldn't come back as one.

So I got a coach. Joined a program that helped me build real business systems. Learned manufacturing relationships. Found a new partner who understood that quality isn't negotiable.

And I waited.

Not because I was scared (though I was). But because I refused to launch something that didn't reflect the growth I'd been through.

F8TH isn't just a relaunch. It's a reflection of rediscovering who I am—and a reminder of who I'm called to be.

That 8 in the name? It means something different to me now than it did in 2018.

Back then, it was about new beginnings. Now it's about continuous faith—the kind that keeps showing up even after you've lost yourself. The kind that chooses to move forward when the path isn't clear.

That's the F8TH I'm building now.

What F8TH Is (2026)

This isn't merch. It's not motivational apparel with scripture slapped on it.

F8TH is for people in the middle of the process. The ones who are becoming, growing, losing themselves, and finding themselves again. The ones who need something tangible to anchor to when faith feels hard.

Every piece is intentionally constructed—French terry, cut-and-sew, limited runs, thoughtful details that get better with time. Not because we're trying to be exclusive, but because quality and integrity matter.

This is apparel that moves through your entire week. The boardroom. The coffee shop. The hard conversation. The quiet morning when you're rebuilding yourself one decision at a time.

It's not about announcing your faith. It's about living it with quiet conviction.

Who This Is For

F8TH is for the people who've lost themselves and are finding their way back.

For the ones who are in the middle of something hard and need a reminder to keep going.

For the ones who refuse to compartmentalize—who walk into every room as one integrated person, faith and all.

You're done choosing between looking good and representing what matters. Done settling for apparel that either looks like church merch or strips out all meaning.

If that's you, you're not just a customer. You're part of the foundation of what F8TH is becoming.

Welcome home.

— Jadarien, Founder